Evolving roles in the C-suite create pressure for CMOs to own the entire customer experience in addition to being proficient marketers. The modern CMO has to focus on advancing strategy while keeping abreast of digital trends driving the market landscape.
Those who aspire to be CMOs must be ready to reach far beyond traditional marketing, instead becoming data-driven growth drivers.
Above all, they must be accountable for measurable impact. Deloitte’s CMO Program supports CMOs as they navigate the complexities of the role, anticipate upcoming market trends, and respond to challenges with agile marketing.
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