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Deloitte CMO Program

The role of the CMO is rapidly changing

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. Deloitte helps bolster the value CMOs deliver as they advance along their career journeys.

Evolving roles in the C-suite create pressure for CMOs to own the entire customer experience in addition to being proficient marketers. The modern CMO has to focus on advancing strategy while keeping abreast of digital trends driving the market landscape.

Those who aspire to be CMOs must be ready to reach far beyond traditional marketing, instead becoming data-driven growth drivers.

Above all, they must be accountable for measurable impact. Deloitte’s CMO Program supports CMOs as they navigate the complexities of the role, anticipate upcoming market trends, and respond to challenges with agile marketing.

Our CMO services

Our marketing capabilities

Identifying new customer value streams and guiding strategic decisions, including pricing and profitability.

Building brands and launching products, from ideas to execution and new value propositions.

Elevating the human experience to develop deep and personalized customer experiences.

Unlocking new value through growth hacking and marketing campaign management.

Making it easier to deliver value to customers through operating model transformation and agency management.

Reimagine what’s possible through platform definition and implementation.

Discover new insights and optimize through data-driven, campaign or segmentation analysis.

For more information of our services, capabilities or marketing trends and insights please visit Customer & Marketing or get in touch with us.