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HumanX Europe 2026
Where the AI world gathers
HumanX Europe 2026 brought together Europe's most influential enterprise AI leaders for three days of intensive learning, networking, and strategic dialogue. Held at RAI Amsterdam (September 22–24), the conference attracted 2,500+ attendees at VP level and above and 200+ speakers, positioning it as the definitive gathering for AI implementation, governance, and scaling across the continent.
Key insights
- Agentic AI is the new frontier: Organisations must rethink governance, safety, and human oversight as agents move from controlled environments to customer-facing applications.
- The human-AI alignment gap: AI success depends on people, not just technology. Reimagining roles, capabilities, and organisational design is as critical as the technology itself.
- Cross-functional AI adoption is accelerating: Enterprise AI strategies must be cross-functional and business-outcome-focused, not siloed in IT.
- Consumer behaviour is shifting toward AI-mediated decisions: The future of commerce is hybrid. Brands must optimise for both human and algorithmic discovery.
Conference highlights from Deloitte leaders
What leaders need to know about AI
56% of Europe is already shopping with AI. Is your store ready?
The Human and the Agent Study: explore our latest study
56% of European consumers are already shopping with AI. The question is no longer if you're ready, but when .Your customers are no longer making decisions alone in your store. They're making them together with an AI agent.
