New Deloitte consumer survey reveals many digital segments are approaching a plateau.
The digital consumer device and services market in the Netherlands has reached a point of maturity, with growth engines showing signs of slowing down. This is one of the key takeaways from the Deloitte Digital Consumer Trends Survey, which gathered insights from 2,000 people in the Netherlands. The 2024 edition of the report also highlights the rising popularity of Generative AI in the Netherlands and its increased professional use. Dive into the full report and explore our sector perspectives for telecom, media and entertainment to uncover the trends shaping the future.
Some findings from the research:
Click here to explore the full report, which also includes insights into consumers' views on digital privacy, sustainability, and attitudes towards news.
The sector-specific analyses explore the implications of the research findings, identifying both opportunities and challenges within telecom, media and entertainment.
For telecoms, the research findings emphasise the growing gap between the supply of broadband capacity and demand. Explore further insights and implications here.
In the media and entertainment sector, the survey provides insights into the subscription market, news consumption, and consumer perceptions of generative artificial intelligence (GenAI). It examines how media companies can utilise GenAI for efficient content creation while ensuring transparency and quality to build trust. Discover more insights and implications here.
The Digital Consumer Trends Survey is designed to provide the telecom, media and entertainment industry a comprehensive understanding of what Dutch consumers think about digital products and services. With over 2.000 participants, this study delves into a range of topics from devices and connectivity to subscriptions and emerging technologies. By understanding these trends, businesses can better align their strategies with consumer needs and expectations.
This year's report features a country comparison with Italy, the United Kingdom, Belgium, Sweden, Denmark, and Norway.
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