Almost 30% of people in the Netherlands have already used generative AI and about half of this group are now using these new tools at least once a month, signalling the fast pace at which this potentially transformative technology is gaining traction.

However, many consumers are also concerned about the accuracy and objectivity of generative AI, according to the Deloitte Digital Consumer Trends Survey 2023, which canvassed the views of more than 2,000 people in the Netherlands. The survey generated valuable insights on a wide range of topics, including key trends relating to the uptake of digital devices and services, and consumers’ views on digital privacy and sustainability, as well as attitudes to generative AI. Dive into the details in the report below.