The Single-Use Plastic Directive (the ‘SUP Directive’) is a legislative framework adopted by the European Union to address the environmental impact of single-use plastic products. Effective since 2019, the directive aims to reduce plastic pollution and promote a circular economy. The implicit objective is to shift our behaviour in terms of producing and using single-use plastic products, by making those products more expensive or banning them. The SUP Directive is more than a simple regulatory measure. It's a resounding signal to society at large: We need to start seeking alternatives to plastics we use once and then discard.
Delve into our article to gain a clear perspective on this directive.