Hotel Performance Survey by Deloitte Malta

Malta's tourism: Strong growth, strategic opportunity

The Q2 headlines

• 1.3M tourist arrivals (+19.2% YoY)

• 7.3M guest nights in Q2 (+9.0% vs Q2 2025)

• Tourism spending up 19.5%
  

On 18 September 2026, David Delicata, Hospitality leader at Deloitte Malta presented the second quarter Hotel Performance Survey results during an event organised by the Malta Hotels and Restaurants Association on 18 September, 2026. He stated that “The headline growth is strong. Our past performance has established a solid foundation and it’s time for the next step up the value-ladder.”

The opportunity ahead

Malta welcomed 19.2% more visitors in Q2 2026, and tourism spending was up 19.5% compared to the same quarter last year. Our destination is thriving.

But there's an even bigger opportunity ahead.

Average length of stay has contracted to 5.5 nights, and spend per visit is declining. Yet here's what matters: Deloitte’s analysis shows that a €10 increase in daily spend per visitor would have meant €100 million more in tourism revenue for the first half of this year alone.

An increase in the holistic quality of the tourism product and experience is critical to tourism sustainability—equally for our existing visitor base and for attracting new high-value visitors.

What does this mean for Malta?

• Better jobs and higher wages in the sector
• More investment in local infrastructure and quality of life
• A sustainable, resilient tourism industry
  

The reality check

63% of hotels flagged supply growth as a challenge. Around 50% cite price competition. 46% are experiencing cost growth that exceeds revenue growth.

As new supply enters the market, price competition will intensify. Volume growth alone won't sustain profitability.

The path forward

The government's vision is clear. The industry is ready. All stakeholders must build the next chapter of Malta's tourism story, one focused on value, not just volumes.

This means improving product quality, strengthening year-round experiential offerings, and upgrading infrastructure. Investments that serve a dual purpose: building higher-value tourism and improving local quality of life.

Read the press release

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About the Hotel Performance Survey

Making informed decisions is key to the effective management of all business organisations. With close to 20 years’ experience in analysing performance, costs, trends and general market information of the tourism industry, Deloitte Malta is well established to provide advisory services and business solutions to operators in this sector.

The report highlights key performance indicators for various hotel categories including:

• Hotel occupancy levels
• Average daily room rates (ADR)
• Total revenue per available room (RevPAR)
• Operating costs
• Staff costs
• Industry outlook

Copies of the survey report are sent to all participating hotels free of charge. Copies are also distributed within the sponsoring banks and to key organisations within the tourism industry.

Please contact us should you have any queries.