How AI-powered analytics in the iGaming sector helps operators accelerate growth
iGaming operators face a persistent challenge: turning marketing investments into predictable growth. By combining strategic transformation expertise with AI-powered intelligence, Deloitte and Fieldstream are collaborating to help operators move beyond spend-led growth toward real-time, value-driven decision-making.
In the fast-moving world of iGaming, operators face a persistent challenge: turning marketing investments into predictable and reliable value. With shrinking margins, substantial budgets, and fragmented channels, the pressure to demonstrate return on investment (ROI) has never been greater.
Yet, many operators still rely on disparate tools, sub-optimal or even manual processes, and partial visibility into what truly drives revenue and long-term value.
iGaming operators face intense pressure to balance growth ambitions with economic discipline
John Debattista, Deloitte Malta gaming sector leader
A collaboration built on complementary strengths
Deloitte and Fieldstream are strengthening their collaboration to help iGaming operators address this challenge head-on. Together, Deloitte and Fieldstream will enable operators to move beyond spend-led growth and acquisition metrics, towards real-time, value-driven decision-making.
“iGaming operators face intense pressure to balance growth ambitions with economic discipline,” says John Debattista, Deloitte Malta’s gaming sector leader. “By combining Deloitte’s AI-driven transformation expertise with Fieldstream’s value-focused intelligence, we can help clients move from spend-led growth to value-led decision-making.”
When Deloitte integrates a client’s data environment with Fieldstream’s platform, the result is a unified analytics capability that most operators do not have access to today.
Real-world impact: How operators benefit
In practice, many operators run campaigns across multiple markets, brands, and platforms. Without integrated analytics, answering critical questions about profitability, which acquisition channels deliver the highest lifetime value, or where budget is wasted becomes slow, manual, and uncertain.
Through the Deloitte-Fieldstream collaboration, operators gain:
“We bring a platform purpose-built to support the operational and economic realities that underpin profitability in iGaming,” says Fieldstream CEO Staffan Engström. “This enables operators and executive teams to move beyond short-term acquisition metrics and evaluate marketing decisions through the lens of sustainable value, not just volume.”
By combining Deloitte’s AI-driven transformation expertise with Fieldstream’s value-focused intelligence, we can help clients move from spend-led growth to value-led decision-making
John Debattista, Deloitte Malta gaming sector leader
The collaboration in practice
Deloitte works closely with clients to understand business objectives, map their data landscape, assess analytical needs, and support integration at scale. Fieldstream provides the AI intelligence platform and ongoing analytics capability.
Deloitte and Fieldstream work alongside client teams to continuously refine insights and optimise marketing ROI, aiming to improve the value and quality of investment decisions. We aim to build together a culture of data-driven decision-making across client organisations.
“We are bringing both strategic guidance and deep integrated expertise, alongside a specialised, proven AI intelligence platform" says Debattista. “The result is a genuine focus on delivering measurable outcomes for operators.”
About the collaboration
Deloitte Malta and Fieldstream are collaborating to deliver advanced analytics and value-focused intelligence to iGaming operators. This collaboration combines Deloitte’s AI consulting and integration expertise with Fieldstream’s proven marketing-to-revenue intelligence platform, enabling operators to achieve greater capital efficiency, improved marketing ROI, and accelerated growth in a complex regulatory environment.
