Deloitte Malta and Fieldstream collaborate to elevate iGaming performance through AI-powered analytics
Malta, February 2026—In the fast-paced world of iGaming, operators face a constant challenge: how to scale effectively while ensuring every investment delivers measurable value. Rising costs, increasingly complex regulation, and intense competition mean reactive decision-making is no longer enough.
To address this reality, Deloitte – recently recognised as a market leader in the IDC MarketScape for Worldwide Artificial Intelligence Services – is collaborating with Fieldstream, a leading intelligence platform, to help iGaming operators translate complex operational and financial data into actionable insights. The collaboration is designed to support sustainable growth, improve capital efficiency, and more informed, value-driven business decisions.
By combining Deloitte’s industry, financial and technology expertise with Fieldstream’s proven value-focused intelligence platform, operators gain clearer visibility into what truly drives performance. The result is stronger operational efficiency, deeper analysis, and better-informed financial and strategic decision-making across the business.
“iGaming operators face intense pressure to balance growth ambitions with economic discipline,” said John Debattista, Deloitte Malta’s gaming sector leader. “Combining Deloitte’s AI-driven transformation expertise with Fieldstream’s value-focused intelligence, we can help clients move from spend-led growth to value-led decision-making”.
Kurt Rapinett, Deloitte Malta’s emerging technology and AI lead, added: "This collaboration is about giving operators clarity on where to invest, where to optimise, and how to ensure every decision contributes to long-term sustainable growth”.
Staffan Engström, CEO of Fieldstream, said: “We are collaborating with Deloitte because operators don’t just need technology – they need the right strategic context to act on it. Deloitte’s industry knowledge and technology and transformation capabilities ensure that our platform delivers meaningful, measurable impact at an executive and operational level. Our platform helps operators turn operational and financial complexity into clarity, enabling executive teams to make strategic decisions that drive value beyond short-term metrics.”
Together, Deloitte Malta and Fieldstream are supporting iGaming operators to navigate complexity, optimise capital allocation, and convert data into predictable growth.
The path forward is not about abandoning growth or reducing marketing efforts. It is about building growth models that are economically sound, operationally robust, and anchored in long-term value creation.
From left to right: John Debattista, Deloitte Malta; Kurt Rapinett, Deloitte Malta; Antoine Bonello, Fieldstream and Staffan Engström, Fieldstream.
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About Deloitte
Deloitte provides leading professional services to nearly 90% of the Fortune Global 500® and thousands of private companies. Our people deliver measurable and lasting results that help reinforce public trust in capital markets and enable clients to transform and thrive. Building on its 180+- year history, Deloitte spans more than 150 countries and territories. Learn how Deloitte’s over 470,000 people worldwide make an impact that matters at www.deloitte.com
About Fieldstream
Fieldstream AI is a Marketing Optimisation Platform built for today’s complex data ecosystem. Fieldstream transforms fragmented marketing, revenue, and customer data into a single intelligence engine that drives confident, high-impact growth decisions.
Our platform connects acquisition, retention, brand, and performance signals into one coordinated system — ensuring every dollar invested is measured against real business outcomes. By combining advanced modelling, scenario forecasting, and cohort-level LTV intelligence, Fieldstream replaces isolated KPIs with a unified profitability lens.
Powered by Orchestrated AI, Fieldstream continuously aligns budget allocation, incrementality measurement, and growth forecasting across the entire marketing stack. The result: faster decisions, stronger ROI, and sustained competitive advantage.
Fieldstream works with leading organisations in iGaming and other data-intensive industries across the US and Europe, delivering scalable SaaS solutions designed to transform marketing investment into measurable, durable growth.
For further info please see www.fieldstream.ai.
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Deloitte provides leading professional services to nearly 90% of the Fortune Global 500® and thousands of private companies. Our people deliver measurable and lasting results that help reinforce public trust in capital markets and enable clients to transform and thrive. Building on its 180- year history, Deloitte spans more than 150 countries and territories. Learn how Deloitte’s approximately 460,000 people worldwide make an impact that matters at www.deloitte.com.
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