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From data dune to data tune

Data as a strategic asset

About this chapter

Today, organisations resemble orchestras, adopting technologies such as cloud computing, AI, machine learning, GenAI, AR/VR, in-memory ERP, IoT and cybersecurity as their instruments. They focus on transformation themes around revenue growth, cost optimisation, customer experience and employee engagement. Justas a symphony’s success relies on musicians’ harmony, organisational success depends on how skilfully data—internal and external—is orchestrated into actionable insights. The emergence of newer technologies is making data more valuable than ever, and data is occupying the centre stage in the boardrooms of top companies. Data-driven decision-making is not confined to one industry; it is a universal principle that spans multiple sectors and industries. The ability to base decisions on empirical evidence is a competitive advantage that separates leaders from laggards.

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