Office of CMO
About this chapter
In the dynamic interplay of market forces, consumer expectations and regulatory landscapes, businesses’ roles have expanded beyond generating profit. Organisations today are expected to embrace ESG principles as a cornerstone of their operations, fostering brand credibility, driving competitive advantage and shaping a sustainable future. By aligning their core strategies with purpose-driven initiatives, companies are not merely adapting to change but leading it.
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Vinay Prabhakar
Partner and Leader, Sales, Alliances, and Pursuit Excellence, Deloitte South Asia