Clean can deliver green
Sustainable business practices – The need of the hour
About this chapter
India, as the fifth-largest economy and home to a significant portion of the global population, plays a vital role in combatting climate change. The country experiences severe climate events that disrupt agriculture and infrastructure. In response, corporate India is ramping up sustainability efforts, recognising it as a vital business differentiator for driving profits and building trust.
A 2024 Deloitte study of 157 Indian CXOs found that 81 percent feel pressure to adopt climate initiatives, with 91 percent increasing sustainability investments in the past year. The focus on sustainable practices is further driven by the rise of environmentally aware Gen Z customers. Additionally, 78 percent of CXOs are concerned about climate change’s impact on their operations within the next three years.
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