Asia Pacific CFO Survey 2025: India Insights
The second edition of the report, gathers insights from 469 CFOs across various industries from Asia Pacific regions, underscores the critical role CFOs play in driving organisational transformation and achieving sustainable business growth.
The survey broadly highlights that CFOs are focusing on three strategic objectives in 2025:
- Pursuing transformative growth strategies
- Optimising operations and talent
- Bolstering resilience to protect against risk and uncertainty.
Read the Asia Pacific CFO survey here
Deloitte’s second annual Asia-Pacific CFO survey—from a variety of industries and organisation sizes—many respondents report that they’re focusing on three strategic objectives in 2025:
Key Insights from the survey:
Revenue Growth Remains a Top Priority:
Indian CFOs are approaching the year with confidence – with 67% focusing on growing revenue over cost, while leveraging increased investment in digital and automation technologies to grow efficiently.
Evolving Talent Strategies with Digital Tools:
CFOs are leveraging automation and digital technologies to address talent risks and boost productivity. 69% of CFOs are emphasizing upskilling and reskilling their workforce for new technologies. Additionally, 42% of all survey respondents say their organisations are automating roles.
Sustainability and Mergers and Acquisitions (M&A):
While 27% of CFOs noted that their organisation was prioritising M&A, JVs and alliances, 53% expected to see an increase in deal activity over the next three years. The key strategic drivers are improving competitive position (48%) and accelerating business model transformation (36%) as the main M&A strategies.
Generative AI Shaping CFO Priorities:
Around 57% of respondents expect gen AI to transform their industry in three or more years, while 49% anticipate changes in the finance functions within two years.
Environmental, social and governance (ESG):
More than half of CFOs (54%) are integrating ESG into financial decision making across performance metrics. Additionally, 46% are incorporating ESG and climate considerations into their operating model.
