India’s fitness market to double by 2030 per a Deloitte and HFA report
Industry revenue is expected to grow by 15 percent annually, reaching INR37,700 crore by 2030
- Fitness facility memberships are expected to grow from 12.3 million in 2024 to 23.2 million by 2030, though penetration remains low at 0.8 percent, signalling vast untapped potential.
- Top 10 cities (Mumbai, Delhi NCR, Bengaluru, etc.) contribute 56 percent of market revenue but are home to only 31 percent of fitness facilities.
- Of India’s 956 million people aged 18–62, only 15 percent of physically active individuals engage in paid fitness activities, showing room for growth through community-based and affordable fitness models.
Click here to read the report
New Delhi, 9 September 2025 – India's fitness economy is gaining strong momentum and emerging as a key pillar of wellness for millions of people across both major urban areas and smaller towns.
The industry is set to grow from an estimated INR16,200 crore (US$1.9 billion) in 2024 to INR37,700 crore (US$4.5 billion) by 2030, posting a robust 15 percent growth rate (CAGR), according to the India Fitness Market Report 2025 by Deloitte India and the Health & Fitness Association (HFA). This reflects a broader consumer culture shift where fitness is not just seen as a niche pursuit but a national movement and a way of life. With increasing health awareness post-pandemic, rising disposable incomes and a digitally connected population, the market is expanding rapidly beyond traditional boundaries.
Globally, the fitness industry has grown steadily over the past decade, increasing participation rates across age groups and geographies quite contrary to India. However, the growing population of India is slowly adopting preventive health and lifestyle-based well-being over reactive healthcare. Fitness is now recognised for long-term productivity, disease prevention and mental resilience, which is key to sustaining a growing workforce and economy. It is becoming a part of India’s consumption basket across income levels.
As of 2024, India has around 12.3 million fitness facility members. Deloitte estimates this will rise to 23.3 million by 2030, at a growth rate of 11 percent CAGR. Additionally, India’s membership penetration is expected to cross 1.7 percent by 2030, highlighting both growth and significant room for further expansion.
“While the market is poised to more than double by 2030, what stands out is the untapped opportunity, as nearly 820 million Indians between 18–62 years of age remain completely inactive. This is both the biggest challenge and the biggest opportunity. For the industry to unlock its true potential, it must go beyond metros and premium customers to design inclusive, affordable and
community-driven fitness models that can reach smaller towns, women and
lower-income households. The next wave of growth will not only be about opening more facilities , but about converting this vast inactive population into active participants through innovation, digital integration and corporate wellness programs. If we succeed, fitness will be more than a business opportunity, it will become a cornerstone of India’s health-first economy.”
- Praveen Govindu, Partner, Deloitte India
“India represents one of the most exciting growth opportunities in the global fitness industry today. With the world’s largest population, a youthful demographic and a rising middle class which is increasingly focused on health and well-being, the market is on a steep growth trajectory that is expected to more than double in size by 2030. This report, produced in collaboration with Deloitte, offers a data-driven view of India’s evolving fitness landscape and highlights both the opportunities and the barriers that must be addressed. With continued innovation, strategic investment and supportive public policy, India’s fitness sector can deliver meaningful returns financially and improved health outcomes for millions. As the only global trade association advocating for the fitness industry, the Health & Fitness Association is proud to support this momentum through research, advocacy and international collaboration.”
- Liz Clark, President and CEO of the Health & Fitness Association
India’s fitness industry is no longer confined to gym-based workouts; it is the foundation of a broader lifestyle and economic transformation. It now fuels a range of allied sectors, including real estate, activewear and apparel, digital fitness platforms, health-focused food and nutrition, wellness tourism and content creation. Together, these segments are shaping a holistic consumer economy centred around health and well-being. As Indians invest in fitness, the country benefits from reduced chronic disease burdens, lower absenteeism and improved workplace engagement. The fitness movement reflects a fundamental shift in how people live, work and consume and how economic growth is sustained in a wellness-oriented society.
Deloitte’s survey of over 3,000 Indian consumers across 40+ cities reveal a fitness market segmented into three core facility types: Value, Premium and Boutique. Value gyms dominate the landscape, contributing 56 percent of market revenue, 78 percent of the membership base and 80 percent of total fitness facilities, as of 2024. However, Boutique fitness studios, offering niche, instructor-led formats such as High Intensity Interval Training (HIIT), Yoga, Mixed Martial Arts (MMA) and Pilates, are the fastest-growing segment, with a projected CAGR of 18.8 percent through 2030. This surge underscores a decisive consumer shift towards personalised, immersive and community-driven fitness experiences.
As India moves toward becoming a US$5 trillion economy, fitness will play a central role in its wellness journey. With supportive policies, tech-led innovation and rising demand, the country’s fitness movement is only just beginning.
About the Health & Fitness Association
The Health & Fitness Association (formerly IHRSA), a global community of industry leaders, is the only worldwide trade association providing a unified voice for the community of leaders who operate health and fitness facilities, offer professional guidance on physical activity, and provide the tools and equipment to do so to the millions of fitness facility members who understand that exercise improves their physical and mental health.
Through advocacy, education, and research, the association speaks to opportunities, challenges, and changes that are moving the industry into a new era.
Founded in 1981, the association publishes a monthly magazine, Health & Fitness Business, and operates The HFA Show, the HFA European Congress, and the Fly-In and Advocacy Summit. Follow the Health & Fitness Association on Facebook, Instagram, LinkedIn, X and YouTube or visit our website at healthandfitness.org.
About Deloitte
This press release has been issued by Deloitte Touche Tohmatsu India LLP
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Media contact
Pallavi Das
Deloitte Shared Services India LLP
Email: paldas@deloitte.com