This report is a forward-looking exploration of the forces shaping this transformative industry. It outlines the path towards that future, highlighting the rise of hybrid models, the power of technology, the potential of underserved markets and the increasing demand for personalised and meaningful wellness experiences.
The fitness market is estimated post a CAGR of ~15 percent and reach ~INR37,700 crore (US$4.5 billion) by 2030.
Growth will be driven by an expected doubling of new member additions, supported by new centre openings and personal training services.
Fitness market survey
Rise in boutique fitness format, expansion of non-core services and the increasing demand for comprehensive fitness services are some of the key insights from the supply study. Yoga is the most popular fitness activity, and premium boutique fitness services such as yoga, body weight exercise and group exercise regimens are the fastest-growing category. Value-added services are gaining traction as they are not widelyoffered or available at many fitness centres.
Industry outlook
India’s fitness industry is poised for robust growth over the coming years, with several factors driving this expansion.
Key trends
Hybrid fitness models
Integrating online fitness platforms with offline services has become a significant post-pandemic trend.
Rising affluence
As incomes rise, consumers are increasingly willing to invest in premium and luxury fitness services.
Technological integration
Wearable fitness devices, mobile apps and AI- driven personal training are shaping consumer experiences.