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29 Apr 2025
5 minute read

COVID-19: Telecommunication, Media and Technology

Impact on the sector and outlook

The segmental impact of COVID-19 has been a mixed bag for the Telecommunications, Media and Technology (TMT) sector. Future of the companies in this sector now depends on their ability to re-imagine their strategies, and build business models on evolving technologies.

The need of the hour is to think beyond the realm of physical, to virtual as well as digital, to deliver services anytime, anywhere.

While the pandemic was spreading, China was on the recovery path. That provided us an opportunity to learn how the sector responded, and present it in the context of India. The attached point of view provides an outlook on select segments within the TMT sector in the Indian market. You will also find potential actions to respond, recover, and thrive through these turbulent times. The highlights include:
Potential response strategies in the immediate, short, and medium-term

Actions for proactive and value driven customer management through adoption of technology

Managing talent and people expectations, imagining future of work

Finance and working capital management to navigate through distress

Supply chain and operations to minimise disruptions and streamline for the future

Sales and distribution to re-create and re-align in wake of the paradigm shifts

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