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Spotlight on Germany’s evolving ER&D operating model strategy: Tapping into India advantage

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Engineering Research and Development (ER&D) has become a critical area of focus for organisations worldwide in today’s rapidly changing business environment. A well-defined ER&D strategy is essential for driving innovation, enhancing competitiveness, and strengthening economic outcomes. A comprehensive innovation roadmap often sets industry leaders apart, with investors frequently viewing a strong product pipeline as a marker of a company’s long-term potential.