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The home reset: How India is redefining the way homes are designed, upgraded and experienced
September 2026
Introduction
India’s homes are evolving from static spaces into dynamic ecosystems shaped by changing lifestyles, aspirations and technology. As homeowners increasingly seek greater flexibility, convenience, personalisation and wellbeing, the opportunity for businesses is expanding beyond individual products and transactions.
This report explores the emergence of India’s evolving home economy, examining how changing homeowner needs are reshaping categories, consumer journeys and competitive dynamics and what businesses can do to create value across the lifecycle of the home.
Key shifts shaping India’s home and household sector
Beyond Products: Building the Home Economy of Tomorrow
The opportunity now is to move from selling products to shaping how people live. Businesses must rethink where they can play across the homeowner journey, connect products and experiences, harness technology and build the partnerships needed to deliver greater value. The leaders of India’s evolving home economy will be those that act now to build connected propositions, deepen homeowner relationships and create experiences that evolve with changing needs.
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