Spotting India’s PRIME innovation moment
Deloitte-FICCI report
The theme of this report, PRIME: Promoting Resilient, Inclusive Manufacturing & Employment, reflects the urgent need to build a stronger and more inclusive economy. It brings together strategic insights and actionable recommendations for businesses across FMCG, retail, and e-commerce sectors.
Introduction
India’s consumer ecosystem is entering a phase of rapid transformation—driven by digital innovation, evolving preferences, and rising aspirations. The consumer economy is undergoing a structural reset, powered by digital acceleration, indigenous manufacturing and rising consumer expectations. The next phase of growth will go beyond volume recovery to focus on sustainable and inclusive development, driven by consumer-centric innovation, wider channel reach and deeper digital adoption, anchored in resilient macroeconomic indicators.
Key insights from the report:
Conclusion:
India’s consumer economy is poised to become bigger, more inclusive, and future-ready—driven by four pillars: the resurgence of domestic manufacturing, FMCG as the anchor of inclusive consumption, enabling reforms that simplify business and attract investment, and sustainability as a driver of competitiveness
India Market Insights
- 9 Indian banks have been recognized as ‘Digital Champions’ out of 40 banks being awarded the title globally
- India’s DBM Index has grown from 43% to 59%, witnessing a 16-percentage point (pp) increase
- Indian digital champions have outperformed global digital champions across most journey steps, with India’s overall DBM Index of 59% exceeding the global average DBM Index by 20 percentage points (pp)
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