Digital transformation in the automotive industry

From September through October 2021, we surveyed more than 26,000 consumers in 25 countries to explore opinions regarding a variety of critical issues impacting the automotive sector, including the development of advanced technologies. Our 2022 Global Automotive Consumer Study provides important insights that can help companies prioritize and better position their business strategies and investments in the year to come.

In this year’s study, four key trends continued to emerge:

• Willingness to pay for advanced technologies remains limited
• Interest in electric vehicles is driven by lower running costs and better experience
• In-person purchase experiences are still preferred by many
• Personal vehicles continue to be the preferred mode of transportation