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2020 Global Marketing Trends

Constant technological change and increasing reliance on digital can leave people wanting for human connection. These seven trends can help build connection to drive engagement and growth for brands in 2020.

Deloitte Insights

Introduction

Increasing reliance on digital technologies can create a need for human connection between brands and their customers, workforce, and partners. This provides brands an opportunity to build connection, drive engagement, and power growth.
Research
3 minute read
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Purpose is everything

Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction.
Research
10 minute read
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Paying down experience debt

Making marketing more effective comes from understanding your customers, workforce, and partners through a human lens. See how impactful this approach can be.
Research
7 minute read
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Fusion is the new business blend

Traditional boundaries between companies are disappearing, creating an unprecedented fusion of new business models. Consider what new collaborations and opportunities could be in store for your organization.
Research
10 minute read
Deloitte Insights

Are you a trust buster or builder?

Research shows 53 percent of respondents would not use a company’s products if their data was sold. Build trust by protecting what stakeholders value while still serving their needs.
Research
10 minute read
Deloitte Insights

The amplification of consumer participation

Increased customer interaction builds competitive advantage and strengthens loyalty. Discover ways in which consumers can generate value across the entire product and customer life cycles.
Research
10 minute read
Deloitte Insights

Valuing your most important asset—talent

Greater engagement with talent inspires and creates meaning, ultimately benefiting the customer, the workforce, and the bottom line. Find more ways to value your people, your most important asset.
Research
9 minute read
Deloitte Insights

Diffusing agility across the organization

Agile, cross-functional teams and processes can help brands with more than just keeping up with the latest marketplace conversations.
Research
10 minute read

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