James is also the Sports Business Group Leader for Asia Pacific and Southeast Asia, overseeing all of Deloitte’s services for clients in the sports and leisure industry. He sits on Sport Singapore’s spexBusiness Advisory Panel that looks at how corporates can support athletes and was the only private sector representative on the Singapore Committee for Disability Sports. James led Deloitte’s staff and community activation programs for the 28th SEA Games and the 8th ASEAN Para Games in 2015 and has been a keynote speaker at numerous events. James currently sits on the Board of Netball Singapore; the Women’s Football Committee of Football Association of Singapore; and the Executive Committee of the Unleash the Roar project.
He also oversees the Deloitte Ignite athlete employment program which has provided employment and internships to over 140 Team Singapore athletes, and was the driving force behind Deloitte’s partnership with Netball Singapore to provide internship and scholarship opportunities to elite netball players.
He is regularly quoted as a subject matter expert in the Singapore and international press on topics including the economic impact of sports, building sustainable sports businesses and corporate/government support to athletes.
In addition, he is the Travel, Hospitality and Services Sector Leader for Deloitte Singapore which includes the leisure, gaming, travel and tourism sectors.