Ashley Reichheld is a principal at Deloitte Digital and the Customer & Marketing practice leader for the Consumer industry. She has spent over 20 years helping her clients reimagine brands and experiences, forging deeper connections and shaping the moments that matter for customers, workforce, and partners. Ashley is the creator of the HX TrustID™ measurement platform and author of The Four Factors of Trust. Ashley is deeply passionate about building trust, enabling businesses to create value and stronger connections with people and markets. She has lived, worked or visited nearly every continent and over forty countries, building a strong sense of global citizenship.