A NEW WAY
OF SEEING
THE OLYMPIC AND PARALYMPIC GAMES
The Olympic Games Tokyo 1964 were the first to be broadcast live to the entire world. As Worldwide Management Consulting Partner, Deloitte is helping the IOC track and measure the impact of this first to show how it helped move the world forward.
WATCHING LIVE SPORT
WAS A LUXURY OF
LOCATION
Prior to 1964, the Olympic Games could only be watched live if you were in the host country; the prior Olympic Games Rome 1960 was broadcast live in Italy only. Everyone else had to wait for the physical tape to be delivered to their national broadcasters.
THE FIRST OLYMPIC
GAMES TELEVISED LIVE
INTERNATIONALLY
Tokyo 1964
Tokyo 1964 was the catalyst for the completion of the trans-Pacific underwater cable and the launch of the world’s first geostationary satellites – an infrastructure network that would connect the world in real time via a first-time global broadcast.
Tokyo 1964
90% OF
JAPANESE
HOUSEHOLDS
HAD TVS TO
WATCH TOKYO
1964
Color TV, slow motion technology and live statistics debuted in time for the event.
UP TO 800M
PEOPLE WATCHED
LIVE GLOBALLY
FOR A TOTAL BROADCAST TIME OF OVER 32 HOURS
By the Olympic and Paralympic Games Tokyo 2020, the global broadcast audience exceeded 3BN people for a total of 9,000 hours of broadcast time.
THE BUILDING BLOCKS
OF A MORE CONNECTED
WORLD
The trans-Pacific underwater cable, which helped deliver the Tokyo 1964 broadcast, remains a fundamental part of modern communications infrastructure. Not only did it pave the way for today’s $62BN global sports broadcast market, it was the foundation for transpacific internet connectivity between Asia and America almost 30 years later.
WE’RE TRACKING HUMANITY’S PROGRESS
FROM THE WORLD’S GREATEST STAGE
You can help us spread the impact
MORE FIRSTS FROM THE OLYMPICS & PARALYMPICS
that changed the world