Automotive

What consumer trends and disruptive technologies will have the most impact on the automotive industry in the coming year? Explore key findings from our 2026 Global Automotive Consumer Study, including electrification adoption, connectivity features, brand loyalty, and more.

As the auto industry moves towards autonomous driving and smart mobility, cybersecurity is crucial. Safeguarding vehicles against cyber threats is essential for the industry's evolution.

The transition to software-defined vehicles (SDVs) is revolutionizing the automotive industry by decoupling software from hardware and enabling rapid, ongoing development. Vehicles are increasingly becoming extensions of the digital space, integrating features and capabilities that align with evolving customer needs. Cloud-based operating platforms and over-the-air (OTA) updates are becoming standard, pushing companies to leverage strategic alliances and robust architectures to manage the growing complexity of mobility data.

The study, developed by Google and Deloitte, analyzes the evolution of the tourism sector since 1990 and anticipates how it will continue to develop until 2040.

BorgWarner explored a cloud-based, connected charger solution and customized tech stack designed to catalyze its ambitious EV-driven transformation.

What might mobility providers' role be in tomorrow's value chain?

In the future of mobility, public and private partnerships are helping communities become greener and less dependent on private transportation. These shifts will likely go beyond automotive to industries like energy, insurance, and health care.

ConsumerSignals provides a view into consumers' everyday finances and the spending strategies being used to navigate an unpredictable world.