Integrate, automate and interact
The client is a non-profit performing arts focusing organization which organizes major annual festival in the region and Asia's premier cultural events. Each year the festival offers a broad spectrum of programs, ranging from classical fare to cutting-edge productions.
The Client
The client is a non-profit performing arts focusing organization which organizes major annual festival in the region and Asia's premier cultural events. Each year the festival offers a broad spectrum of programs, ranging from classical fare to cutting-edge productions.
The Needs
The client is facing problems using its existing client relationship management platform. Data was scattered across multiple repositories and there is a lack of single repository to analyze customer behavior, which significantly impaired the client’s ability to engage with its customers.
The Solution
- End-to-End data cataloging, cleansing, migration, integration, maintenance, and multi-cloud integration.
- Further extend the solution to a Customer Data Platform in order to support customer profiling, personalization and business intelligence.
- Established insight driven organization lead with the client and developed a roadmap to achieve further integration to release the power of analytics.
The Impact
- Bring in a new perspective through centralized view of customers
- Create an integrated customer segmentation and customer activity logs can be tracked
- Customize Email Direct Marketing (EDM) strategies and engage with customers directly
- Enhance client’s experience with the productivity-driven features
Deloitte & Oracle
The relationship of Deloitte and Oracle was formed to leverage the market-leading innovation, specialized insights, professional networks, and industry experience of Deloitte and Oracle’s industry-leading cloud technologies. Together, Deloitte and Oracle help clients to amplify value across the enterprise and enable them to be agile, innovative, and disruptive in the marketplace.
Engage with your clients at anytime, anywhere.
Contact Deloitte
Chan, Rita Suk Han
Partner, Oracle
+852 22387577
ritchan@deloitte.com.hk
