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Generate your advantage - GenAI Market Trends and Practices

05/2025

The “Generate Your Advantage – GenAI Market Trends and Practices” newsletter offers a curated overview of key trends, leading practices, and strategic insights into how organizations are building business value through Generative AI.

Newsletter "Generate your advantage - GenAI Market Trends and Practices"
Newsletter

Generative AI is becoming an integral part of business strategies and operations, offering transformative potential for organizations across Europe. At the same time, many continue to face challenges in unlocking measurable value and achieving a sustainable return on investment.

This inaugural edition of the Generate Your Advantage newsletter is designed to bring you closer to the most relevant GenAI developments and practical applications in business. We aim to provide guidance on where the technology is headed, the outcomes it can deliver, and the strategic and regulatory actions leaders should consider now to ensure lasting value from GenAI initiatives.

Deloitte State of Generative AI in the Enterprise

 

Based on insights from 2,800 business and technology leaders across 14 countries, this global Deloitte report outlines the rapid acceleration of GenAI adoption worldwide. While investment in GenAI is on the rise, full-scale deployment remains limited - only around 30% of initiatives are currently positioned for broad scaling. Discover key investment areas, benefits, challenges and strategies adopted by global companies.

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Four Future Scenarios for Generative AI in Business


This forward-looking analysis presents four possible scenarios for how GenAI may reshape enterprises and their workforces. Learn how to prepare your organization to leverage opportunities while managing the risks associated with a rapidly evolving AI landscape. 

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Tech Trends 2025 | Report Deloitte

 

The latest edition of Tech Trends 2025 delivers the answers, exploring six breakthrough developments set to define the trajectory of technology in business over the coming months. At the forefront: intelligent AI agent systems and specialized artificial intelligence models, the integration of AI with core enterprise systems, emerging cybersecurity challenges, and the rapid growth of the AI chip market, including their increasing presence in everyday devices. 
 
Discover how these shifts could impact your organization - and which strategies you should start implementing today.

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Navigating the EU AI Act: Unacceptable AI Practices and Compliance Strategies


Building trustworthy AI systems is now a critical pillar of any responsible business strategy—especially in light of the timeline set by the EU AI Act. As early as August 2025, a new wave of regulations will come into force, including the first obligations for providers of general-purpose AI models (GPAI). 
Read how to prepare your organization for these new requirements - and how to establish effective AI governance practices that not only ensure compliance, but also strengthen your capacity to innovate.

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Contact

Jan Michalski

Jan Michalski

GenAI Leader, Deloitte CE

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