Transforming Telekom Srbija into an AI‑Driven Digital Enterprise
A cloud‑powered modernization redefining how data, networks, and AI work together to serve millions of customers.
A whole new way of thinking, working, and delivering value
Telekom Srbija embarked on one of the region’s largest telecom transformations with a clear ambition: to modernize its digital data and create a scalable, intelligent foundation capable of supporting future growth, innovation, and superior customer experience.
Our AI journey began with building strong data platform, the foundation that connects our entire business.
Natali Delic
Our role was to help Telecom Srbija navigate this transformation, not only when it comes to technology, but also to organizational change.
Darko Stanisavic
It brought us a major change in the way how we collaborate, how we think and how we implement our business processes
Sinisa Arsic
With a robust cloud foundation in place, Telekom Srbija modernized its data platform through a large‑scale migration to AWS.
The migration from a legacy on-premises environment to a cloud‑native AWS Data Lake consolidated multiple on‑premises systems into a unified, scalable, and centrally governed platform. By establishing a single source of truth with strong security, compliance, and operational continuity, Telekom Srbija significantly improved data accessibility, scalability, and reliability — creating a future‑ready foundation for analytics, AI, and digital growth.
This marked a strategic shift from reactive operations to proactive, intelligence‑led decision‑making.
Strategy, Technology. Execution
Telekom Srbija is now equipped with a cloud‑native, AI‑ready data ecosystem that supports intelligent automation, advanced analytics, and future growth.
The transformation demonstrates how cloud, AI, and strong governance can come together to redefine how a modern telecom operator creates value for its business and customers.
