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The Generative Edge

A Generative AI podcast for Business Professionals by AWS & Deloitte Central Europe

Not long ago, many executive conversations focused on whether AI was viable at all. Today, the more pressing question is who owns scaling it — and how.

In this episode of The Generative Edge, Donovan Spronk is joined by Alison Kay, Vice President & Managing Director for AWS UK & Ireland, for a conversation about what leaders are actually facing as AI moves from experimentation into the core of the enterprise.

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Ready to cut through the hype and dive into Generative AI? The Generative Edge, a weekly podcast by AWS & Deloitte, simplifies the latest GenAI news and complex topics into bite-sized, easy-to-understand concepts. No technical expertise required—whether you're a business leader, tech enthusiast, or just starting out, this funny, engaging, human-centric podcast is designed for you! From debunking GenAI myths to uncovering competitive advantages, we keep you updated with current industry developments and expert interviews, all in an entertaining, light-hearted manner. 

Drawing on her work with organizations across industries, Alison shares a clear-eyed view of where AI initiatives tend to stall, why incremental efficiency gains rarely deliver lasting value, and what distinguishes leaders who successfully scale AI across their businesses. The discussion explores why AI has become a CEO-level agenda, why leadership — not technology — is often the limiting factor, and how working backwards from the customer helps organizations reimagine processes end to end.

Recorded live at AWS re:Invent, this episode reflects a moment where many leaders are recognizing that the next phase of AI transformation is less about tools and more about ownership, courage, and how leadership teams show up.


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  • Beneath the Surface: AI, Water, and the Future of Urban Infrastructure

    What do burst pipes, predictive AI, and flushing toilets all have in common?

    More than you'd think.

    Live from the AWS Summit in Katowice, hosts Don and Vyas sit down with Grzegorz Karlik, Manager at MPWiK S.A. (Wrocław WaterWorks), for a mind-opening conversation about how one Polish city is reengineering 100-year-old infrastructure with modern AI.

    From using machine learning to prevent leaks in a 5,000km underground network, to piloting generative AI for technical documentation—and even rolling out city-wide smart water meters—this episode reveals how digital transformation is redefining public utilities.

    Whether you're into AI, sustainability, smart cities, or just want to appreciate the engineering behind your morning shower, this one’s for you.

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  • Turning Data into Trust: How Ataccama Is Powering AI at Scale

    Live from AWS Cloud Day in Prague, Ataccama CTO Martin Zahumensky joins Donovan Spronk and Vyasaraj Kulkarni to unpack how data quality, agentic AI, and engineering culture are colliding to reshape the future of enterprise AI.

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  • Breaking the Habit - From pilot purgatory to an AI-powered future at PMI

    That’s how Szymon Myslinski, VP of Enterprise Architecture & Technology Transformation at Philip Morris International (PMI), describes the company’s journey out of “pilot purgatory” and toward scaling AI for real impact.

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  • Boardroom Signals: GenAI from the Executive Lens

    Enterprise AI isn’t theoretical anymore. The questions are sharper, the stakes are higher—and the boardroom is listening.

    In this episode, recorded live at AWS Summit Stockholm, two senior enterprise leaders—Tanuja Randery (Vice President & Managing Director, AWS EMEA) and Nishita Henry (Global Chief Commercial Officer for the Amazon Alliance, Deloitte)—share what they’re hearing in the boardroom, and how they’re helping organizations move from exploration to execution.

    We unpack:

    • What’s really driving executive urgency around GenAI
    • Why productivity, trust, and regulation are shaping every conversation
    • Real-world use cases from supply chain to mining safety to public sector innovation
    • How enterprises are thinking about agents, industrial AI, and AI with purpose

    If you’re navigating AI at scale—or guiding others who are—this episode brings clarity on what’s next, and how to lead through it.

    Watch the podcast

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Get in touch:

 

Stephanie Cohen 
Vansh Luthra
Donovan Spronk