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Maciej Sopek

GenAI Marketing Lead, Deloitte CE

Maciej Sopek leads marketing and communications for the Generative AI program at Deloitte CE. He is responsible for shaping the strategic narrative, driving regional activation, and fostering alignment across geographies to position Deloitte as a trusted leader in AI-enabled transformation across Central Europe. He believes GenAI is a catalyst for smarter growth, helping businesses unlock new forms of value.