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Subscription & Usage Based Pricing

Hot topic” across many industries

Subscription-based pricing is a hot topic across industries since many years. More and more suppliers price their products and services based on the need and usage of their customers, resulting in a win-win situation for both parties.

This model has already proven its value in the past, but also in the current context these companies are typically more resilient, flexible and better equipped to respond to the changing market needs. They are able to better respond to the effects of the economic downturn: collapsing demand, higher price sensitivity and long-term demand decline.

In this article you will find some concrete recommendations on how to define and install a subscription-based pricing model and how to get started quickly.

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