Optimal Reality®
The team that builds and runs the operational systems organisations depend on - for the physical world, at AI speed.
Transport networks, energy grids, mines, utilities and emergency operations are changing faster than ever. Optimal Reality is Deloitte’s specialist team for the hardest of these operational challenges: we design, build and run the live decision and simulation systems that control rooms rely on - then stay to operate them.
What we do
Optimal Reality builds operational decision and simulation systems for the physical world - the kind of software that takes in live data from across a network, shows what is happening now, predicts what happens next, and helps operators make the best possible call in real time.
Our roots are in digital twin techniques pioneered in Formula 1 racing: creating an advanced digital replica of the physical networks a business operates within, and running millions of possible scenarios to make better, faster decisions.
How we engage
Why clients work with us
The operational problems we take on are the hard ones: live, complex, and unforgiving of mistakes. AI has made parts of the work faster and more accessible, but the difference is in bringing the whole picture together:
Many teams can show what's possible in a demo. The harder step is making it dependable enough for a control room to trust - and that's where we do our best work.
Inside an Optimal Reality system
Whatever the sector, the systems we build give operators the most advanced view of what is happening in real time, through a single mission-control interface. That typically includes:
- A holistic picture drawn from a wide range of data sets - including hard-to-instrument areas like weather and new sensing technologies
- Inference into network “dark spots,” so you can see what is happening where instrumentation is thin - and decide where to add more
- Prediction of what happens next, using AI and physics-based simulation to optimise the networkAI and computer vision applied to visual data streams - more efficiently and accurately than a human can
- Experimentation and scenario planning to inform operational decisions before you commit to them
- A shared environment where teams act on events together in real time, shortening the time to resolve an issue
- A central hub where every party can review the impact of decisions, enabling continuous learning
These systems combine historical and real-time data, and are engineered to a high cyber-security standard - including IRAP-assessed architectures and DevSecOps practices with predictive, proactive monitoring - because they are built to run live.
A vision for a connected reality
Where we focus
We take on the genuinely difficult operational challenges - the problems where few others can do the work well - across the sectors changing fastest:
Proof in operation
An Australian state transport and planning authority uses Optimal Reality to run one of the most advanced transport operations systems in the world - and one of the largest IoT programs in Australia. Its command centre receives up to 24 million updates per hour and real-time situational awareness from more than 20 live data sources.
If you operate a complex physical network and need a system your control room can rely on, we can show you what’s possible - quickly. Get in touch to scope a prototype.
Sean McClowry
