External and internal pressures can lead growth-seeking executives to focus almost entirely on share gain and retention, blinding them to other avenues to organic growth.
Solutions with a focus on competitive advantage. While industry benchmarks are useful, differentiation often comes from outside of industry practices and trends. Next-in-class capabilities and strategies are imperative to unlock growth and leadership. We combine this focus with industry and functional depth to bring distinctive, yet practical, insight to engagements.
Deep empathy for the consumer. We have spent decades building an understanding of what drives consumer behaviour and its implications for organisations. Success with new and blurring channels and new consumers requires a ruthless focus on understanding the drivers of consumer behaviour.
Proprietary, cutting-edge methodologies. Our methods help clients achieve step changes in their growth rates and at the same time are transparent, teachable and intuitive. And our consulting style engages client teams, uncovers and addresses internal barriers to growth, transfers knowledge and leaves a sustainable impact on growth.
A bias for building capabilities. Sustainable organic growth is rooted in stronger marketing and customer-engagement capabilities. Our engagements are designed to build enduring marketing capabilities, including “traditional” capabilities like global brand strategy and customer insights and newer capabilities like omnichannel management (digital, social and mobile) and effective use of advanced analytics to inform decision making and marketing operations.
A fresh approach. We are committed to identifying, (re)framing, and addressing the major issues and questions relevant for each engagement. We do not promote one type of technology, provider, source of data, or outsourcing option.
We help our clients develop: