Early? Yes. Too early? Maybe… until suddenly, it’s not. The Digital Asset revolution has started, and unfortunately, in business it takes time to change direction. Why think about digital assets in the context of today’s decisions?
It is likely that customer bases will change, future consumers will engage differently, and new competitors will emerge in yet unimaginable areas.
Crypto, BTC, ETH, NFT, ICO… head spinning? Confusion and distraction are further amplified by polarising news articles and extreme market volatility in various digital tokens and currencies.
Nevertheless, Boards and CEOs have the obligation to their shareholders to stay focused on the big picture; learn and see the underlying trends that require a business response. Consequently, an open-minded approach is required - positive scepticism.