Digital first has quickly emerged as a standard delivery format for our large ERP transformation programs. Gone are the days of classroom pilots, weeks of face-to-face workshops to design future state processes, morning/afternoon tea ‘show and tell’ sessions and physical genius bars. We’re now experienced in delivering digital alternatives for experiential engagement events, user acceptance testing, Train-the-Trainer, end user training and post go-live support.
Our approach has become more flexible and inclusive. Our project teams are more geographically dispersed and connected in real time. Our audiences are increasingly familiar with the virtual shift and open to self-directed online activities available when and where they want to work. So, what are some of the key moments and tools that enable the success of a Digital First approach?
Digital engagement during User Acceptance Testing (UAT): Whilst a critical moment for our technical teams, system testing is as much a change management exercise as it is about the technology. With business representatives involved ‘hands-on’ in the system for the first time, the experience needs to be a positive one from start to finish to help build confidence in the design, the project and the direction they have embarked on. Without effective communications, UAT can feel isolating, daunting and even thankless for those are who split across remote locations. From initial engagement when gathering nominations, on-boarding and upskilling testers, through to daily stand ups, check-ins and feedback focus groups; we’ve found that leveraging digital communication platforms such as Communic8, supported by an open ‘hotline’ with a virtual technical SME moderator available to troubleshoot tester queries, greatly enhances the user’s virtual testing experience.
Train-the-trainer: Thoughtfully designed virtual train-the-trainer sessions make an impact. Building in a combination of digital and interactive workbooks, different speakers to break up the day, sufficient break times and physical activities to both encourage movement and the building of internal networks is all the more important for effectively engaging and keeping the attention of participants, whilst also giving them the trainers themselves practical ways to engage their future audiences.
Hypercare vs Selfcare: Traditionally business representatives are nominated to be additional support ‘on the ground’, often visible by a bright t-shirt or lanyard and tasked with proactively walking the floors asking if people needed help. Hypercare in a digital world has become very different. The Control Centre has become a virtual one, leveraging Yammer (or a similar online chat platform like Communic8, ChangeScout, FaceBook Workplace) both as a way for SMEs to connect as well as representatives to share key questions, issues and challenges.
Digital First case study: A renewable energy company with headquarters in Melbourne were about to begin the testing phase of their HR transformation project when lockdown hit. It was the first project in a roadmap of ongoing digital improvements aimed at modernising their employee systems and processes, and the first time the broader business would get a glimpse at what the future of people management will look like. Understanding the importance of ‘first impressions’, they leveraged a suite of digital enablers that would provide a seamless, interactive and engaging virtual experience and maintain positive momentum around the move that was to come. Using Deloitte’s digital engagement platform – Communic8 – they were able to deliver a highly engaging, mobile-friendly communications strategy around the testing experience. Communic8 enabled easier access to instructions, delivery of digital test scripts that were easy to navigate and supported by video / digital imagery, and offered the project team a mechanism to track completion status, receive feedback and ensure they were always on track. The business representatives not only navigated the testing experience with ease, they had an engaging experience that built on their confidence in the project, which was all delivered virtually. The organisation has since realised a successful Go Live of their first phase, building a strong cohort of champions who are now engaged in phase 2. They continue to leverage the same digital enablers to engage, connect and manage their next phase.
- Tips:
Consider digital tools to enable more effective engagement strategies not only across traditional change management activities but also those such as User Acceptance Testing to help build confidence with remote audiences.
- Think about how we can keep longer sessions such as Train-the-Trainer events engaging; whether it’s creating regular breaks throughout the call, running ice breaker activities, or building comradery in teams - ensure fun is part of the agenda!
- Look for ways to ensure dialogue continues post go-live by utilising popular engagement platforms that nominated business representatives are familiar with and that SMEs can respond quickly to.