The global policy response to the COVID-19 pandemic constitutes the largest simultaneous behavioural change in human history. Alongside the simple brute force policies of coercing behavioural change, a number of more subtle approaches have been applied, sometimes inadvertently.
All organisational change, whether it’s implementing new systems, redesigning processes, driving cultural change or restructuring organisations, is ultimately about changing behaviour. What lessons does this unprecedented behavioural science experiment provide for organisations seeking to change behaviour?
Whether organisations are implementing new systems, simplifying processes, or actively trying to change culture, any organisational change is ultimately about changing human behaviour. The COVID pandemic has prompted behavioural change on an unprecedented scale with many lessons still being learned. Using the herd, keeping it simple, choosing messengers carefully, subtly changing the physical environment, and making it fun are as effective at an organisational level as they are for society as a whole.