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Media & Entertainment Consumer Insights 2024

13th edition

Download the 2024 report
Uncover the Future of Australian Media & Entertainment!
 
Our 13th edition of Media & Entertainment Consumer Insights takes you on a journey through this ever-changing digital landscape.

 

Join us as we explore the trends, behaviours, and shifts defining the Australian media and entertainment consumer’s journey in 2024. 

Our comprehensive research features insights from a survey of 2,000 Australians across five generations. This year's report focuses on:

  • Media Consumption Habits: Where Australians spend their time and what media they consume
  • Subscription Trends: The changing landscape of subscriptions, including numbers, spending, and management
  • News, Trust, and Diversity: Our level of trust in media channels, and how that drives preferences for news and social media
  • Audience Engagement: The various ways audiences interact with content and advertising
  • Love of Sport: How sport remains a core part of the Australian media experience.

Download this year’s edition to dive deeper into these insights and stay ahead of the curve!
 

Explore the findings

Watch the highlights

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