Media & Entertainment Consumer Insights 2025
Exploring how Australians connect, consume, and engage
Our 14th edition of Media & Entertainment Consumer Insights unpacks the trends shaping Australia’s dynamic media landscape - from subscription habits and time spent on digital entertainment, to advertising engagement, trust in media, and the growing influence of sport.
This year’s report explores the evolving behaviours and preferences of Australian audiences, drawing on comprehensive research from a survey of 2,000 Australians across five generations. It highlights:
- The size and composition of Australians’ subscription stacks, and the associated costs
- Time spent across digital entertainment categories
- How Australians interact with digital media, including a deep dive into advertising
- Perceptions of media organisations and views on online safety
- All things sport - followership, spend on sports content, women’s sport, stadium experiences and more
Discover how Australians are balancing choice, cost, and connection across the content they love - and what this means for media organisations, brands, and advertisers.
Report Highlights
Gen Z households pay $101 per month for subscriptions - the highest amount to date.
Australians are spending less time on media and entertainment, raising the question: is peak consumption in the past?
of consumers are willing to pay to avoid ads across content types, with news the only exception
of Australians consider themselves a sports fan, with the average fan following four different sports.
Explore the findings
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Peter Corbett
Bec McConnochie
