Sport is deeply connected to our Australian identity. We’re united by its most inspiring moments, from Freeman’s gold to Warne’s Ball of the Century. And in our local communities, grassroots heroes bring it to life every day.

As we head down the green and gold runway and into the most significant decade of Australian sport, the sector is undergoing significant transformation. Digital technology is everywhere, major events are increasingly complex, and organisation are being challenged to evolve and embrace change. That’s why we’re getting behind the sector as it enters this exciting period of new growth.

We’re thrilled to announce the formation of our sports practice as part of our commitment to Australian sport. Our sports practice combines our experience in the sector with our deep expertise in management and business consulting. Specialising in strategy, technology governance, and infrastructure, our team advises executives across organisations and major events, connecting them with our extensive ecosystem and alliances to help them adapt and thrive.

We’re poised to help sporting organisations build world-class capabilities and venues, uplift fan and athlete experiences, optimise core business processes and achieve so much more in the constantly evolving sporting landscape. It’s not just about transforming for growth, but also building trust, embracing technology, and navigating a more sustainable future.

Lead by Sandra Sweeney, and supported by our Asia Pacific IOC and Olympics & Paralympic Games Brisbane 2032 Lead Partner, John Greig, and Global Sports Lead, Pete Giorgio, we’re bringing the best of our cross-firm capabilities to support the sector.

We advise the biggest and best in the Sports Sector

As a leading sports services firm, we pride ourselves on our ability to advise the biggest and best brands, events, and programming in the sports world. Our team of experienced professionals bring deep industry knowledge and a strategic mindset to every project, helping our clients achieve their goals and stay ahead of the competition.

We work with our alliance partners

At Deloitte, we believe technology is at the heart of transformation and key to improving organisational capability, and participant and fan experience. That’s why we have established strategic alliances with leading technology companies in the industry to combine our Sports Sector expertise with the latest technology solutions that help our sports clients achieve their goals.

If you have any questions regarding our Deloitte sports practice, please contact us.