Stop the churn
62% of consumers ‘hit and run’ after watching a specific show1
Reduce the need for promotions by using predictive insights to anticipate and react before the customer churns. And do it proactively - not reactively – thereby saving costs and retaining customers. Guided by the Deloitte AI Institute, we work with organisations that are on the cutting edge of AI innovation to responsibly harness the power of AI to drive positive business outcomes.
$200 per year is spent on marketing to acquire a customer on some services2
Capturing customer 360º data is key to building customer lifetime value, identifying the right customers and uncovering predictive insights to retain them. Deloitte’s InSightIQ can help you see and act on what others can’t. Drawing on highly granular and frequently refreshed sources, InSightIQ’s powerful insights capabilities lead to decisions that could make a difference for your business.
23% will stay if you offer them new movie releases the day they arrive in theaters3
Once you have customer insights and signals, it’s time to take action to maximise value and subscriber profitability. This includes leveraging Salesforce Media Cloud to offer packages and bundles, plus the cross-selling and up-selling of adjacent offerings. Drive profitable customer relationships and grow revenue faster by targeting offers at high-value customers and quickly determining the next best action to retain them.
By combining Deloitte’s industry experience and trusted data sources with Salesforce Media Cloud, we help streaming services move to profitability by reducing subscriber churn, managing acquisition costs and creating upselling opportunities.
Ask us how you can stop the churn; spend less to acquire customers; and drive more revenue with Deloitte and Salesforce.
1. Digital media trends COVID-19 pulse survey, Deloitte, October 2020.
2. Deloitte calculated this range by dividing “marketing” expense by “net subscriber adds” for three major streaming services.
3. Digital media trends COVID-19 pulse survey, Deloitte, October 2020.