The Segment of One: Leading Corporate and Investment Banks Aim for Hyper-Personalisation

Treat every client like your only client. As CIB evolves in response to shifting client expectations, fierce competitive pressures and the rise of agile disruptors; the ability to deliver tailored, value-driven solutions has become a strategic imperative. Traditional segmentation models based on industry, geography or size are no longer sufficient to meet the dynamic and growing demands of today's corporate clients, creating room for innovation. Hyper-segmentation is reshaping corporate investment banking by dividing client bases into highly specific groups according to behaviours, needs, and value.

Driven by advanced data analytics, AI, and real-time insights, this approach tailors services with unmatched precision. However, implementing hyper-segmentation comes with resource-heavy demands, requiring robust technology and an evolution in the team’s skills. Associate Director in the Strategic Advisory division of Deloitte Consulting, John Bussio, explores its applications in transactional banking and global markets divisions, supported by innovative tech platforms, while addressing the challenges banks face in optimising client satisfaction and scalability.

From implementation of hyper-segmentation to the technologies that enable it, Deloitte can assist on your journey to achieve a ‘segment of one’, where every client is treated like your only one.