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Tracy Ashton

Associate Director | Deloitte Africa | Strategy & Business Design

Tracy Ashton is a Financial Services specialist with over 30 years of experience across banking, payments, fintech enablement, and digital financial services in South Africa and multiple African markets.

Her expertise spans product development, payments strategy, digital transformation, regulatory engagement, and fintech partnerships, making her a strong contributor to Deloitte’s Payments and Fintech advisory capability