Diego is a managing director in Deloitte's Finance Transformation practice and leads AI Advantage, a leading AI-powered solution transforming enterprise finance operations. As an AI Chief Commercial Officer, he scaled Deloitte's AI business and has served as the Lead Alliance Partner (LAP) for AWS Data + AI, partnering with clients, VCs, and innovators to unlock AI's economic value.
Previously, Diego led Digital and Cloud consulting practices including billion-dollar businesses and high-growth ventures expanding at 50-100% YoY. His client portfolio spans Silicon Valley tech giants (Google, Facebook, Amazon, Uber, Twitter) and large-scale transformations at Pepsi, AutoNation, and Celebrity Cruises. As former CIO of Pepsi Latin America, he oversaw technology for all bottlers and franchise offices across South America, Central America, and the Caribbean during rapid market expansion.