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TMT Predictions 2024

What can we expect from the generative AI boom, the sustainability imperative, and the rising pressure to monetize across tech, media, and telecom?

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Introduction

The emergence of multiple trends that could help humans think better and faster, grapple with climate change, and convert billions of users to billions of dollars promise to make 2024 a standout year for TMT. Three clear themes highlight this year's report: generative AI, sustainability, and monetization. Predictions explores these themes in depth while covering critical issues affecting tech, media and telecommunications.

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Here’s our top picks for TMT Predictions 2024

Generative AI and enterprise software

Gen AI is coming to enterprise software, but expect competition between vendors who want to charge per user and IT departments that believe generative AI features should be free.
Research
10 minute read

Dialing down the carbon

Telecommunications companies can reduce their carbon footprint by shutting down copper wire and 3G wireless networks, changing their field service fleets to EVs, and switching to 5G radio gear that has a “snooze button.”
Research
7 minute read

On solid ground: AgTech is driving sustainable farming and is expected to harvest US$18 billion in 2024 revenues

AgTech is driving sustainable farming and is expected to harvest US$18 billion in 2024 revenues
Research
10 minute read

Keeping it local

More data, increased cybersecurity threats, and geopolitical tensions are expected to increase demand for cloud solutions that can operate locally. Meeting this need can protect a company’s reputation, operations, and bottom line.
Research
10 minute read

Smartphone authentication

Security concerns grow, the need for authentication will likely consolidate the smartphone’s status as the ultimate goldilocks device: the right size, power, connectivity and trust.
Research
10 minute read

Women’s elite sports: Breaking the billion-dollar barrier

Interest from fans, broadcasters, and commercial partners is driving rapid growth in the revenues of women’s elite sport. How can organizations continue to accelerate growth?
Research
10 minute read

Signals from space: Direct-to-device satellite phone connectivity boosts coverage

Integrating satellite and terrestrial mobile networks could unlock new revenue for the satellite, semiconductor, and telecom industries.
Research
10 minute read

Walking the tightrope: As generative AI meets EU regulation, pragmatism is likely

2024 is likely to see a balance between regulatory compliance and fostering innovation in generative AI; clear regulation enables enterprises and vendors to proceed with certainty.
Research
10 minute read

Taking control: Generative AI trains on private, enterprise data

More companies, seeking to avoid the risk of models trained on public data, are expected to train generative AI on their own data to enhance productivity, optimize costs, and unlock complex insights.
Research
10 minute read

Shuffle, subscribe, stream: Consumer audio market is expected to amass listeners in 2024, but revenues could remain modest

More consumers globally are tuning in to audio entertainment formats like podcasts, streaming audio services, audiobooks, and radio.
Research
10 minute read

Key contacts

Gill Hofmeyr

Africa TMT Industry Leader
+27 11 806 5457

Rudzani Mulaudzi

Associate Director, Cloud Engineering Africa Leader
+27112027552

Mohammed Shaikh

Assurance Services - Partner
+27 11 209 6922