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01 October 2025

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CFO Signals

Deloitte’s North American CFO Signals survey is a quarterly survey that captures the perspectives and actions of chief financial officers from some of North America’s largest and most influential businesses. The survey gauges CFO sentiment across a number of fronts, including the economy, capital markets, and the issues keeping them up at night.

FEATURED INSIGHT

CFO confidence rose modestly in Q3

5.7

The 5.7 reading marks the second quarter in a row that the score has gone up—but it still remains in medium territory.

CFO confidence

What it measures: Overall CFO sentiment in the current quarter about economic and business conditions

KEY TAKEAWAY

While the 5.7 score is well below the 6.4 mark registered at the beginning of the year, it is somewhat higher than the confidence levels generally seen over the past two years.

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Confidence level


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Methodology Note

Deloitte’s CFO confidence score is a measure of overall CFO sentiment in the current quarter about economic and business conditions. In short, this formula averages the scores of the five current and five future business environment questions in the survey, and then discounts the US equity markets and equity financing conditions by 80%, and discounts debt-financing conditions by 50%. Scores are as follows: “very low” (1 to 3), “low” (3 to 5), “medium” (5 to 6), “high” (6 to 8), and “very high” (8 to 10). The typical range observed in the score for the last 20 quarters is between 4 and 7.

Assessment of regional economies

What it measures: What CFOs think of the status of five key regional economies (North America, Europe, China, Asia excluding China, and South America), both today and a year from now.

KEY TAKEAWAY

Excluding North America, CFOs are increasingly optimistic about some key regional economies, notably Asia (excluding China). Forty-eight percent say current economic conditions in that region are very good or good—up from 18% in Q2.

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Own-company prospects and growth metrics


Own-company prospects

What it measures: CFOs’ assessment of their organization’s future financial prospects compared with the past three months. Choices range from “significantly more optimistic” to “significantly less optimistic.”

KEY TAKEAWAY

A mere 4% of respondents feel significantly less optimistic or less optimistic about the future financial prospects for their companies. That’s down substantially from 32% in Q2.

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Growth metrics

What it measures: The 12-month outlook for CFO’s organizations across six key indicators: revenues, earnings, dividends, capital allocation, domestic hiring, and domestic wages and salaries

KEY TAKEAWAY

CFO expectations for their own companies’ financial prospects in the coming year shot up. The optimism translated to higher growth forecasts, with respondents projecting sizable gains in revenues, earnings, and dividends.

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Risk appetite

What it measures: A CFO’s current risk tolerance. The line indicates the percentage of survey participants who say now is a good time to be taking greater risks.

KEY TAKEAWAY

Sixty-five percent of respondents say now is not a good time to be taking greater risks, marginally lower than the prior quarter. CFOs in the financial services industry are even more cautious. More than three-quarters (77%) of the respondents in that sector do not think it’s a good time to assume additional risk.

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Methodology Note

Number of respondents for each industry varies.

Internal and external risks

What it measures: CFOs’ views on the biggest risks to their organizations. Respondents are asked to select the three external and three internal risks to their organizations that concern them most. The list of answer choices is updated when needed to reflect changes in the risk landscape.

KEY TAKEAWAY

Half (50%) of the respondents cited cybersecurity as their top external risk, in line with results from the previous two quarters. Inflation and interest rates were also selected by 50% of CFOs. Talent (hiring, retention, or skills gap) was the top internal concern (51%).



Capital markets in the latest quarter

CFOs remain skeptical about debt financing. Around half (52%) think debt financing is unattractive or very unattractive. With the Federal Reserve lowering the overnight rate in mid-September, the sentiment could shift in the next quarter.

How do you regard US equity market valuations?

What it measures: Sentiment about stock prices in the United States in the latest reported quarter

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How do you regard equity financing?

What it measures: Respondents’ views on the desirability of issuing stock to raise capital

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How do you regard debt financing?

What it measures: Respondents’ views on the desirability of borrowing money to raise capital

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Deloitte’s CFO Program is designed to help finance leaders leverage experiences, insights, and peer groups to break through personal barriers, transform thinking, and approach top-of-mind issues with fresh perspectives.

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