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2023 DIGITAL MEDIA TRENDS
Gen Zs and Millennials find meaning and connection online
For many people, digital media is not just for entertainment. It can also offer utility, foster community, and support emotional needs. Our survey shows younger generations gravitate toward more interactive and social experiences: places and spaces where they can escape into other worlds, find community, share what—and who—inspires them, cocreate adventures, and bring their friends along for the ride.
Total immersion: Let's talk about why gaming is so engaging
Hear how US consumers are finding challenge, connection, and escape in their favorite games
Total immersion: Let's talk about why gaming is so engaging
Hear how US consumers are finding challenge, connection, and escape in their favorite games
Amid economic uncertainty, consumers zero in on value
As digital media behaviors evolve, streaming video providers may face more challenges. Watching TV shows or movies at home remains dominant for Gen X and older respondents, but across generations, there are frustrations around mounting costs. People are reevaluating what they’re getting for their time and money—and adjusting accordingly.
Time well spent: Let’s talk about the value of entertainment activities
Hear how US consumers are balancing the costs and benefits of their favorite forms
Time well spent: Let’s talk about the value of entertainment activities
Hear how US consumers are balancing the costs and benefits of their favorite forms
Creators on social media foster engagement—and trust
Leveraging social media—and especially social media content creators—is another important part of the media puzzle for many people. Creators and influencers can establish and build trust, grow communities, and drive awareness and excitement for brands, products, and content. These trends may have big implications for the future of advertising.
Curating and connecting: Let’s talk about content creators
They’re all the buzz, but how are they driving awareness for products, building online communities, and fostering trust?
Curating and connecting: Let’s talk about content creators
They’re all the buzz, but how are they driving awareness for products, building online communities, and fostering trust?
Dig deeper into the findings
The 17th edition of the Digital Media Trends Survey was conducted by Deloitte’s Technology, Media & Telecommunications practice and fielded by an independent research firm. The online survey of 2,020 US consumers was conducted in November 2022. All data is weighted back to the most recent Census to give a representative view of what US consumers are doing. Take a deep dive into the findings and read or listen to the report.
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Discover the Deloitte Center for Technology, Media & Telecommunications
Deloitte's Center for Technology, Media & Telecommunications (TMT) conducts research and develops insights to help business leaders see their options more clearly. Beneath the surface of new technologies and trends, the TMT Center's research can help executives simplify complex business issues and frame smart questions. The TMT Center can help executives better discern risk and reward, capture opportunities, and solve tough challenges amid the rapidly evolving TMT landscape.
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MEDIA TRENDS
Endnotes
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MEDIA TRENDS
Endnotes
BACK TO 2023 DIGITAL MEDIA
TRENDS
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MEDIA TRENDS
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