Each ruminant on earth produces methane, emitting an equivalent of three tons of carbon dioxide per year. To counteract global warming and reducing these emissions, our partners at DSM developed Bovaer®. This cow feed supplement cuts methane emissions by approximately 30%.
To introduce this innovative solution to the market, our team of specialists developed the strategic brand positioning for Bovaer® together with a go-to-market strategy.
To make cattle farming more sustainable, one might consider that ruminants release methane into the air, burp by burp. Like carbon dioxide (CO2), methane is a greenhouse gas that contributes to global warming. Although its warming effect is shorter-lived, methane is much more potent than carbon dioxide. So, if you want to counteract global warming, eliminating methane emissions pays off right away.
Bovaer® is the result of a lengthy research and development process by DSM. Over the last five years, we helped our partner strategically position and market Bovaer®. We developed the proposition “farm wise, climate friendly”. Which conveys the idea that you can actually enjoy nutritious foods, like dairy and beef, in more sustainable ways.
In addition, we created an innovative business model around Bovaer®, together with DSM. Here, getting farmers to embrace the product was – and is – key. Hence our motto: “Trace your methane reductions and get rewarded”.
Together with our partners, we developed a very first version of a platform that reliably documents methane cuts, so that farmers can proof their exact contribution to a better climate.
The overall challenge is to get the entire supply chain aligned – from feed additive companies, feed-mills and farmers, to dairy companies and retailers. By involving the farmers, we help DSM make more of an impact, up and down the value chain.
We are proud that Bovaer® has been cleared for access to the Brazilian and Chilean markets, while in February 2022, landmark EU-approval has been granted.
At Deloitte we are committed to helping our partners innovate their business models in sustainable ways. It’s how we work towards a climate-neutral future. Together with DSM and Bovaer®.
Curious about how we can help you make your business more sustainable? Let’s connect for impact.