The third edition of our Sports Investment Outlook examines the key trends that shaped 2024, informed by Deloitte analysis of investment activity into sports rightsholders globally, and the forces poised to drive deal activity in 2025 and beyond...
Rethinking the rulebook: Four trends shaping sports regulation in 2025 and beyond
Deloitte’s recently released 2024 edition of the Future of Sport report highlighted four key forces for change impacting leaders across sport, outlining how they will continue to present challenges and opportunities to sports clubs, leagues, governments and governing bodies around the world in 2025 and beyond.
In 2023, we identified six forces for change in sport: Evolving Global Market; Pace of Digital; Next Generation; Diversity, Equity & Inclusion; Health & Wellbeing and Environmental Sustainability & Climate Change.
The 33rd edition of the publication analyses the finances of the 2022/23 season in detail and includes projections for the future outlook of the industry.
Our 2024 outlook explores five trends sports organizations are expected to face in the coming year. This includes the changing economics of sports, use cases for generative artificial intelligence (AI), the future of mega-events, investments in fan data, and the potential for a “new normal” in college athletics.
