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Victory Redefined

In partnership with the IOC, Deloitte is tracking the impact of firsts that happen at the Olympic and Paralympic Games to show how they can shape the world. 

Explore #TheFirstEffect to see how firsts move the world forwardlives .

Nicola Adams

Up until 1998, it was illegal for women in the UK to box professionally. Even after it was legalized, lack of access to funding and support kept many from competing. 
Stories
4 minute read

Sarah Attar

At the Olympic Games London 2012, a last place finish was still a first, and it helped change the lives of women in Saudi Arabia forever.
Stories
4 minute read

Refugee Olympic Team

Approximately one-half of the world watches coverage of the Olympic Games. In 2016, the International Olympic Committee used that platform to turn those eyes to something bigger — the refugee crisis. 
Stories
4 minute read

The Paralympic Games

Since 1960, the Paralympic Games have been challenging notions of disability with pioneering Paralympians paving the way for more to follow, resulting in broader participation in sport.
Stories
4 minute read