Up until 1998, it was illegal for women in the UK to box professionally. Even after it was legalized, lack of access to funding and support kept many from competing.
Simply by taking the ring, Nicola Adams shattered perceptions of who is allowed to play and to succeed in sport.
Women’s boxing first appeared at the Olympic Games London 2012. 16,000 people watched the final live and millions more tuned in from home.
Adams put on a powerhouse performance to secure Olympic gold — a first for herself, her country and every woman or girl who dreamed of being in the ring.
Increased participation in women’s boxing following London 2012 contributed $37.4M to the UK economy
Today, women's boxing is broadcast worldwide and sells out its biggest stadiums.
Women’s boxing participation grew 50% in the UK
In just one year following London 2012, interest in boxing from women and girls skyrocketed. By 2025, the global boxing equipment market is projected to be worth an additional $270 million, driven primarily by the growth in women’s boxing.
Nicola Adams was awarded MBE (Member of the British Empire) and OBE (Officer of the Order of the British Empire) for her services to boxing. She continues to be an advocate for equality and inclusion.
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