The Scandinavian ’cut’ of Deloitte’s 2023 Digital Consumer Trends is an annual survey of 4,200 consumers in Sweden, Norway and Denmark as part of a more extensive global survey. The 2023 global study comprises 27,150 respondents across 17 countries and three continents.
Deloitte has been sharing these insights for 13 years to understand the needs of today’s customers and provide unique insights into digital consumer behaviour. Every year, the report dives into different topics that unveil the most prominent consumer trends in today’s digital world.
Data cited in this report are based on a nationally representative sample of consumers aged 16-75 in Sweden (2,100), Norway (1,050), and Denmark (1,050). The sample follows a country-specific quota on age, gender, region and working status. The survey took place during July 2023 and was carried out online by Ipsos MORI, an independent research firm, using a question set provided by Deloitte.