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The AYA Fund is committed to raising as much money as possible for better care for young adults with cancer and their loved ones in the field of physical, mental and social health. The fund wanted to increase its social impact by formulating a clear strategic course and professionalising its organisation.
Deloitte has been involved with the AYA Fund since 2020. This collaboration is made possible by the Deloitte Impact Foundation: a social initiative in which Deloitte makes knowledge, skills and network available on a pro bono basis to increase positive social impact. From this collaboration, Deloitte has supported the AYA Fund in refining the overarching strategy, including through strategic sessions and in translating this into concrete and practical plans. Deloitte supports the AYA Fund in an advisory manner and, where necessary, on themes such as programme management, organisational development, marketing and communication and recruitment. In addition, the broader network is also used where appropriate, for example when other parties are better able to provide specific support. Based on the conviction that cooperation creates the most impact, the AYA Fund is in control. These steps allowed the fund to further streamline and professionalise internal processes, allowing the mission to be realised more effectively.
"Thanks to the practical and strategic support of Deloitte and the Impact Foundation, we have been able to translate our ambitions into concrete plans and a more professional organisation, with which we can make an even greater impact for young adults with cancer."
— Rob Hartings, director of the AYA fund
The AYA Fund raises money to support the AYA Care Network, which focuses on improving care and guidance for young adults with cancer. The strengthened strategy and professionalisation will allow the fund to generate and deploy resources more effectively, allowing the network to continue and expand its important work. This contributes to better care options and psychosocial support for this specific target group.
Through the Deloitte Impact Foundation , colleagues can start their own initiatives that affect them personally. In the video below, Rob and Freekje explain why they are committed to the AYA Fund and how their personal motivation is reflected in the support of the fund.
Colleagues involved:
Freekje Huisman , Senior Manager Deloitte
Rob van der Eng , Senior Manager Deloitte